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“Our mission is to help people learn the power of simple, real foods, and to provide resources that make clean eating simple.”

Our goal is to provide as much free information around whole food as possible, and also to provide powerful and effective resources to help people maintain a healthy lifestyle.  We believe that, if we create a culture around real food, we can literally change the world by forcing food producers to offer healthier options.  We dream of living in a world where healthy, whole foods are the norm in our food outlets rather than the exception, and we truly believe that movements like this are the catalyst needed to make that a reality.  We can be the change.

Our system is built on a vibrant member community of support.  We believe strongly in building others up and doing this TOGETHER.

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