"They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision."
"I was a huge skeptic of freezer meals at first, thinking it wouldn’t really save much time. I’m so glad I tried my first freezer meal. I now spend a few minutes on an occasional Saturday to ensure I can feed my family healthy dinners even on our busiest of nights."
Ryan is the founder of 90/10 Nutrition and has lost 100 lbs. He learned healthy eating through many years of struggle and now holds a certification in Nutritional Therapy. He was a skeptic of Freezer Meals until Heidi finally converted him a few years ago and now he uses them constantly.
Heidi is the head recipe developer and meal planner at 90/10 Nutrition and she's on a mission to show people the value of freezer meals. She developed most of the recipes in this book and prides herself on making freezer meals that are both healthy and extremely tasty.